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“1 in 2 teens drop out of sports because of their periods and I can say that even at the highest level there is still stigma.”

Megan Rapinoe

Two-time World Cup Champion and former Olympic Gold Medalist soccer player

PRESS PLAY TO WATCH THE CAMPAIGN VIDEO


Soon, you will compete on the world’s biggest stage.
And we know many of you will do this during your period.
But no one talks about it. We need you to talk about it. Why?

Because 1 in 2 teens skips sports to hide their period.
They’re dropping out of sports they love, ashamed of something normal.

That’s why Knix is offering up to $1000 CAD for athletes to mention competing on their period, up to a limit of $2000 CAD per athlete.

LEARN MORE HERE
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With the help of CAN Fund #150Women, we surveyed hundreds of top athletes about periods in sports.

99%

of athletes have competed on their period at an international competition

75%

of athletes have a fear of leaking while competing

64%

of athletes have felt uncomfortable talking about their periods with their coaches

Learn about CANFund#150Women
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WHY ARE WE ASKING YOU, ATHLETES:

Speaking up about how you’re competing in national or international events during your period will help to inspire menstruators all around the world to have the confidence to stay active during their period.

WHAT ARE WE ASKING YOU TO DO:

Whether you’re holding a press conference, interviewing on live television, or posting a video of yourself on your platforms, anytime you’re given the opportunity to speak publicly about competing on your period, say it. 

No need to mention Sport Your Period™, or Knix. Just talk about competing during your period. To learn more about how to apply and terms, click below.

HOW TO APPLY
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WHO CAN TAKE PART IN THIS INITIATIVE:

This is open to any individual 18 years of age or older who is a current competing, menstruating athlete in an international or national eligible sport event competing between July 16, 2024 and September 8th, 2024. 

HOW CAN YOU TAKE PART:

An eligible athlete can verbally talk about menstruating during a sporting event they’re competing at, in a context aimed for the mention to be publicly relayed and published. 

To learn more about who can take part and how to apply below for terms and conditions. 


Knix reserves the right to reject any application that does not meet all the requirements.
Before taking part in this initiative, please refer to the rules and regulations of your sports association and of the professional sporting event you’re attending.

PARTICIPATION TERMS
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