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FreeFlex™ Demi Bra

$78.00 CAD

2 for $99

Our first underwire bra

Comfortable, flexible wire

Lifts and separates

Lightly lined molded cups

Sofia is wearing a 32D | Warm Sand

Sofia is wearing a 32D

 | Warm Sand
Sofia is wearing a 32D  | Warm Sand

Sofia is wearing a 32D

| General
| General
| General
| General
Sofia is wearing a 32D  | Warm Sand

Sofia is wearing a 32D

Sofia is wearing a 32D

Color: Warm Sand

Size:

True to Size

Size:

Knix Size

Size and Fit Guide

Free Shipping on orders $100+

Shipping

Shipping

Processing Timelines

Please allow 1-2 business days for our warehouse team to pack and ship your order. During peak periods such as sales, holidays and product launches, please allow up to 4 business days for us to process your order.

Delivery Time

For the most up-to-date delivery time estimates, please refer to the shipping timeline at checkout. Delivery timelines vary depending on location and do not include processing times.

Shipping Charges

Orders over $100* CAD = Free Shipping (2-6 business days)

Orders under $100* CAD = $12 CAD Shipping (1-3 business days)

Orders delivering to NWT, Nunavut and Yukon are subject to $20 delivery fee.

*After discounts, before shipping and taxes.

Easy Returns within 30 Days

Bras & Bra Accessories

Returns & Exchanges

Finding the perfect bra fit takes time. We're here to make it easier. Bras (including LuxeLift Tanks and Bodysuits) and bra accessories are eligible for return or exchange within 30 days of delivery. Feel free to remove tags and wash and wear to find your fit before deciding.

Please note: NOOD products must be returned brand new in original packaging within 30 days of delivery.

Still have questions? View our full policy here.

Rewards Members Earn 78 Points

Product Description

Made with an innovative, carbonized flexible wire and wear-tested for more than 625 hours, provides unparalleled lift, separation and support. It’s everything you want from an underwire bra, without the pain of one.

The Underwire Bra Reinvented

Wear tested for over 625 hours, providing unparalleled lift, separation, and support.

All Day Comfort

It's everything you want from an underwire bra without the downfalls of one.

Feels Made For You

Lightly lined, molded demi cups lift and separate for a great shape that looks amazing under lower necklines and T-shirts. Adjustable straps create the perfect fit.

Smooth Coverage

The ultimate t-shirt bra that appears invisible under clothes.

Zoom

Sofia is wearing a 32D | Warm Sand
 | Warm Sand
Sofia is wearing a 32D  | Warm Sand
| General
| General
| General
| General
Sofia is wearing a 32D  | Warm Sand

How to Choose?

Essential

  • Days you don’t need leak protection. Everyday freshness and moisture wicking.
  • tsp
    0 tsp

Heavy

  • Extra peace of mind. For the first days of your cycle, light bladder leaks, or a full night's sleep without a leak.
  • tsp
    about 8-14 tsp
  • pad
    about 1.5-3 regular pads
  • tampon
    about 4-7 super tampons
  • cup
    about 1.5-3 menstrual cups

Light

  • Daily freshness. For sweat, discharge, period spotting, or backup protection.
  • tsp
    about 1-3 tsp
  • pad
    about 1-3 pantyliners
  • tampon
    about 1-3 regular tampons
  • cup
    about 0.5 menstrual cups

Moderate

  • For mid-cycle flow, surprise cough or sneeze leaks, or a really sweaty spin class.
  • tsp
    about 4-8 tsp
  • pad
    about 1-1.5 regular pads
  • tampon
    about 2-4 super tampons
  • cup
    about 0.5-3 menstrual cups

Ultra

  • Ultimate peace of mind. For the heaviest period days, light bladder leaks, unexpected postpartum flow, or overnight protection.
  • tsp
    about 15-20 tsp
  • pad
    about 1.5-2.5 super pads
  • tampon
    about 7-11 super tampons
  • cup
    about 2-3 menstrual cups

How it Compares

FREEFLEX™ TECHNOLOGY

Meet our first wired bra reimagined for optimal comfort and support

Wear tested for more than 625 hours to provide unparalleled lift, separation and support.

Carbonized Flexible Wire

Innovative carbonized wire flexes and moves with you, delivering the classic structure of an underwire without pinching or digging.

3.8
Rated 3.8 out of 5 stars
Based on 491 reviews
Total 5 star reviews: 249 Total 4 star reviews: 76 Total 3 star reviews: 57 Total 2 star reviews: 54 Total 1 star reviews: 55
Reviews Summary
Customers say this underwire bra is comfortable and supportive, with many finding it surprisingly wearable all day. The flexible wire provides good shape and lift while feeling softer than traditional underwires. However, many reviews mention a persistent squeaking or creaking noise from the wire during movement. Sizing appears inconsistent, with several customers noting cups run larger than expected and bands fitting smaller. Some experience discomfort from the center wire sticking out or digging into the ribcage. While praised for comfort and support, the noise issue and sizing challenges affect overall satisfaction.
68%would recommend these products
ComfortRated 3.9 on a scale of 1 to 5
FitRated -0.1 on a scale of minus 2 to 2
SupportRated 4.1 on a scale of 1 to 5
Keywords
Keywords
Rating
Ratings
Current Band Size
Current Band Size
Current Cup Size
Current Cup Size
Purchased Knix Size - Number Sizing
Purchased Knix Size - Number Sizing
Usage - Bras
Usage - Bras
491 reviews
  • Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    The fit and comfort

    Indigo
    Reviewing
    FreeFlex Demi Bra - Last Call
  • Rated 5 out of 5 stars
    3 days ago
    Great Bra!!

    Perfect fit. Very comfortable with good lift. My new go to Bra❤️

    Kathy N.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 week ago
    Awesome bra

    I’ve been searching and trying so many different bras, came across this one and it’s a keeper! I absolute love how it fits? Doesn’t gape or cause overflow! 10/10

    Sandy G.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    2 weeks ago
    Bra purchased

    Love the bra. I will buy a couple more when I come to town. The service was beyond excellent.

    Karen

    Karen G.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    2 weeks ago
    Great bra

    Comfie despite the wire support.

    SARAH C.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    3 weeks ago
    My favourite bra

    My favourite bra! Its so soft and the wire is the perfect support. The quality is amazing. I love knix bras but this one takes the crown!!

    Jessica C.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Great bra

    I wasn’t sure about this bra because I usually enjoy something a little cuter looking. But I have to say I reach for this bra anytime I need something smoothing with great support. Will definitely buy another!

    Henrietta B.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Free flex Demi Bra

    Very comfortable and great support. Would definitely buy again

    Melissa E.
    Verified Buyer
    Reviewing
    FreeFlex Demi Bra - Last Call
  • Rated 5 out of 5 stars
    1 month ago
    My new fav bra!

    Literally bought 3 of the Demi Flex bras in and considering buying a fourth in a new colour! Shipping is in a decent time frame!

    Lydia J.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Good

    Unfortunately, I took small size, next time will be careful, but it is really good

    Viktoriia Z.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Finally!!

    An underwire that’s comfortable! And supports. Loving this bra.

    Amanda K.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Very comfortable

    norma
    Reviewing
    FreeFlex Demi Bra - Last Call

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